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4 Marketing Strategies That Will Increase Your Traffic

From the start-up entrepreneurs to the veterans that have been around for years, no one is going to say no to getting more traffic to their site. Some companies will tell you that you have to spend thousands on advertising. But we’re here to tell you that you don’t have to spend a lot.

Check out these 4 marketing strategies that are going to give your website a major boost in traffic.

  1. Spend your attention on site load times

Did you know a 2010 study from Akamai Technologies uncovered that about 57% of shoppers waited only 3 seconds before they decided to call it quits on a site? That means if your site doesn’t give the customer what he or she wants within 3 seconds, that person is going to go elsewhere.

Doesn’t offer much comfort, does it?

It’s about to get worse. With so many updated technologies budding every day, about 65% of people from the age range from 18 to 24 years old said they expect a website to load within 2 seconds.

That leaves virtually no room for any kind of error.

This also means you want to improve your website load times. You have a few different options, such as optimization and going with a content deliver network (CDN). A CDN is going to help customers get your content faster and easier. And as a major plus, it only takes a few minutes to install. You have a few different options when it comes to systems, and most of them are pretty affordable.

If you want to check how fast your website is, check out Google PageSpeed Insights, Pingdom Tools and GTmetrix. With each system, you will get a grade on the way your site is performing and running, which will clue you in on whether you need to step it up a lot or just fix a few loopholes.

  1. Get some meta tags

If you aren’t sure what a meta tag is, you’re already behind. Meta tags are pieces of coding that play a huge role in your marketing. There are two pieces to this – the page title and the meta description. For the title, keep it under 70 characters and make this individual for each page. For example, for your ‘Products & Services’ page, you would want to write [Your Company’s Name] | Products & Services.

As for the meta description, this should be under 160 characters. Why? Because you want to make sure the entire thing shows up in search engines, so customers and potential customers can get a piece of your business and decide to move forward. This should be a general overview of what’s on the web page. The better the meta description is (as in, the more detailed), the higher likelihood of someone clicking on your page.

  1. Make your website mobile-friendly

How many people do you think use their cell phone during the day? That number is increasing every single day – and you have to keep up with that.

In fact, according to ComScore, 73 million Americans get access to the web through their mobile browser.

marketing strategies

And you want to make sure you’re catering to that audience, especially since it’s a growing number.  Having a mobile-friendly website is going to open up a ton of possibilities, including different advertising chances, better SEO, and an overall superior user experience (giving you a one up from your competitors).

  1. Get rid of all double content

When you head over to a website, and you see the same information on there more than once, what do you think? Some people think it’s the business being too pushy. Other people think it is a sign of being sloppy, as repeated content is taken as a mistake.

And the hits just keep on coming. Google actually punishes you when you have the same info on your website. Here’s how it works – when you have the same information on your site, it’s going to reflect back on the search results. Your site isn’t going to come up as quickly as others, which is going to push you down toward the bottom and cut back on website traffic.

There are a couple of different systems you can use to help you pick out the duplicated content on your website. This includes systems such as Xenu and Google Webmaster Tools. Or, take a few minutes out of your day to read through your website thoroughly. Odds are, you will find a few duplicated pieces you might have added without realizing it.

That is 4 marketing strategies that you can use to increase your traffic. Start implementing these tips into your site and you will get more traffic.

If you found this article helpful then share the love!

What marketing strategies do you use to increase your traffic? Do you have any of your own tips? Let me know in the comment section below.

 

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What I Learned About Business From Watching Mad Men

If you haven’t heard about Mad Men before then where have you been living? Mad Men is a multi-award winning show about advertising, marketing and business. Just in case you haven’t seen the show here is the trailer for Season 5 of the show.

What is it about Mad Men that sucks its audience in with drama and entertainment, but still manages to teach them a thing or two about business?

I’m about to tell you.

Mad Men is one of the biggest hits on TV right now and has been gathering diehard fans since its original premier in 2007.

Every character is intriguing and has so many layers – but of course, one character stands out above all. And that would be Don Draper.

Draper (played by Jon Hamm) is truly the definition of what the fast and fierce business practices were like in the 60s. He gives the character intense rawness and honesty – something you don’t really see much of in today’s shows.

Unfortunately, all good things must come to an end, including this incredible show, which closes its curtain this year. A lot of things will stick with us from this amazing adventure, including how much Don Draper has taught the world about business.

Even though it takes place nearly half a century ago, there are still so many critical components that can be connected to today’s business. This especially applies to any professional looking to continue their success and move up.

Look at the big picture.

Think about it – why do you think that new potential client is approaching you and your business? His or her needs may vary, but don’t make this fatal mistake.

Ask yourself why the client is looking for what they’re looking for. Are they having a hard time getting their business up and running? Have they dealt with frustrating companies (and possibly your competitors) in the past?

Try to diagnose why this client is coming to you. It’s a chance for you to learn from other companies’ mistakes. And it gives you an-depth look at what the customer has already dealt with.

If they’ve been dealing with another company in your industry and it simply wasn’t getting the job done fast enough, then you know what you need to do – provide fast, effective results.

Plus, it gives you a chance to show off your skills a little bit. You can prove to the client you’re ready for whatever they will throw your way. And you may end up starting a lifelong business relationship if you give the customer want he or she wants.

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Keep your cool.

It may go without saying, but you’d be surprised by how many business professionals make the mistake of drinking too much during a meeting with a client. And it’s pretty obvious that things can go south quickly when you drink too much.

Much like Mad Men, people still have their business lunches today. And, again, a lot of professionals indulge in a cocktail or two during this lunch. Some people feel like this is a sure way to get the client comfortable and make them feel at ease. After all, who doesn’t bond after a cocktail or two with a fellow professional?

If you decide to order a drink, take it slow. It’s easy to have too much too fast and before you know it, you’re telling your client all kinds of things you shouldn’t be.

 

Keep your eyes open.

Consider what a successful businessman Don Draper is. Not only is he a wealthy successful professional – he’s also a smooth-talker who knows how to get what he wants.

But he wasn’t always this way, was he? If he hadn’t transformed from Dick Whitman to Don Draper, he would have never become such a successful presence. And he would certainly have never gotten all the way to the top.

This doesn’t mean you should change your identity and start over. This just shows you should always be willing to better yourself and your career. No chance or opportunity should ever be passed up, no matter how small it may seem. Even if something seems a little crazy, go for it.

You should take any and every chance that comes your way. Not everyone has the option to move up on the ladder – you should grab it while you can.

 

Utilize advertising. Always.

Now, of course, Mad Men is all about advertising. Why do you think that is?

Because it recognizes that no business would be successful, no matter what the era, without the right kind of advertising. After all, the quality or unique aspect of your product won’t matter if you don’t tell people about it. No one is going to throw money at something they know nothing about.

Draper has shown us that he has a strong grip on the meaning of advertising. Advertising doesn’t mean you are trying to prove something or talk the audience into thinking they need your product. Instead, your goal should be that your product provides them with upmost happiness.

Isn’t that what most people want in life? To be happy? And if your product can give that to them, its sold. No matter what kind of product you’re selling, this can be applied. If your product makes their lives easier, you’ve got yourself a deal.

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Studies have shown that billboards and ads on TV can have a serious effect on an audience’s psychology when it’s put together correctly. Make sure you know whom your target audience is and what you need to do to ensure they get the message loud and clear.

Bottom line: You need to put your customer’s happiness at the front of the line, including when it comes to advertising. If you don’t, you’re wasting your time.

 

Keep an open mind.

Everyone knows change can be a scary thing, especially when it involves taking a chance with your business. But of course, change will happen regardless. And if you try to fight for a permanent situation, you aren’t going to win.

While sometimes change may seem like a good thing, there are other times when it just appears damaging. But the important thing you have to remember is this: It’s going to happen either way. It is what it is.

Owning a business is tough enough. It’ll be an even harder experience if you don’t learn to go with the flow. No matter what kind of change you’re facing, human beings excel in adapting to changing situations.

Try to keep this in the back of your mind for the next time you’re dealing with a seemingly daunting situation.  And sometimes, change is a good thing. We’ll say it again: Sometimes, change is a good thing.

Make the change yourself.

On the flipside of the change coin, there are also the times when you need to initiate that change yourself. When, you ask?

When things aren’t working.

Selling a specific product or even a service isn’t exactly easy. It can be nerve-racking to be on such unsteady ground. In fact, for many business owners, it has taken years and years of trial and error in order for them to figure out that something isn’t working.

Some people see this as a waste of time. Others (the most successful ones) believe that this is a chance to learn.

The whole process of trial and error serves as a time to take note of what works and what doesn’t. And just like that, you’re moving right toward success.

When it feels like you’re getting slammed hit after hit, that’s a sure sign it’s time to make a change. So give your technique, methods, processes or whatever needs to be changed a makeover.

Even the smallest step in a different direction can make a huge impact on your end result. One you see it for yourself, you’ll continue making changes in the future.

 

Use your resources.

Remember season one of Mad Men? Draper used an entire carousel slideshow in order to market for Kodak. But think back – he wasn’t selling the camera. He was trying to get into the hearts and souls of the target audience by giving them a large dose of nostalgia.

Having a feeling of remembrance is a huge pressure point for a lot of people.  Why? No one really knows. Maybe it’s because they’re taking a trip down memory lane to how things used to be – and how they will likely never be again.

If you think about it, you see it a lot in advertising today. And when it’s used properly, it can be just the resource you need to close a deal.

 

Get face time.

 

With ever-changing technology, the window of face-to-face communication is slowly but surely closing. It’s easy to pick up a phone and call or text someone. While this can be a huge plus for your business, it does have some negative attributes.

For one, virtual communication is so the standard and many professionals make the mistake of not bothering to schedule in face-to-face meetings anymore.

Let’s face it (literally) – there’s nothing quite like a face-to-face meeting. You can explain things more clearly, get a better idea on how the other person is feeling and that person is more likely to agree with what you’re saying when it’s face-to-face. Mad Men is a perfect example of that.

And the most important thing Mad Men has taught us – we’re all in charge of our own happiness and successes in life, including at work. After all, what would Don Draper do if he were unhappy at work? He’d leave and find a new job. What if he were unhappy in a relationship? He’d either jump ship or fix the problem. Make sure you’re giving yourself the foundation you need in order to succeed.

I hope you enjoyed this article on one of the greatest shows on TV. If you think someone else would benefit from this article then why not share this article with them?

If you would like more information on marketing your business then I suggest you check out this book.

how to go viral

5 Sure-Fire Ways That Will Make Your Content Go Viral

Content is a powerful tool when it comes to online marketing. It involves two basic aspects: creating and sharing the content with an aim of acquiring more customers. The information can be shared inform of photos, videos, articles, e-books, questions or guides amongst others.

It’s advisable to distribute content through effective and low-cost channels. These many include blogging, email or social promotions.

In this article you will find out how to go viral and how easy it is get your content viral. Once your content is viral you will receive tons of hits.

What is a viral content?

Any form of media which spreads faster over the internet is called a viral content. This can either be funny videos, articles or pictures. These media are created by individuals, businesses or organization.

Contents only become viral when they are being shared among several internet users either through blogs or social media. Basically, a viral content has more audience which implies higher levels of traffic to the source of the content.

This impacts positively on the ranking of the content source. It should not be forgotten that the search engine algorithms majorly targets real users of web page (human beings).

viral content

(www.21stsoft.com)

What are the qualities of a viral content?

There are certain distinct features that a particular content has to meet for it to become viral. Some of these features include:

Relevance; the relevance of the content plays a significant role. A content which triggers people to share, talk about, tweet or comment must have some relevance on a particular situation.

This basically goes hand in hand with proper timing. However, the fact an old story can also be recycled to become relevant in a given situation shouldn’t be ruled out too. Keeping with current ideas, conceptions and trends is a sure way to tailor a relevant content.

Controversy; this is all about initiating a new debate about something. It works well though it must be used carefully so as not to insult others. A good debate about a critical subject matter can also make content viral especially if a sensitive issue.

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Conversational; most content which have been written in a conversational tone will always go viral. But, the conversational tone should be that which readers can easily relate to enable them to join the conversation easily.

As a matter of fact, how can one share some content which sounds like some sort of an entry in an encyclopedia?

Humorous and entertaining; ability to understand the audience’s feelings plays a significant role in coming up with a viral content. Feelings and emotions will always carry the day and it will dictate the number of times a content will be shared or retweeted on social media.

For sure, there’s nobody who hates humor or entertainment. The more entertaining and humorous a content is, the higher the chances that it’s likely to go viral.

Making a content go viral

The feeling that you’ve created an incredible content alone isn’t a guarantee that the content will go viral. That is, the certainty that a content will always go viral is never 100%.

This doesn’t mean that the whole ideal behind creating a viral content is all based on a mere luck. There’re systematic plans and strategic plans behind its success. Here are some vital ideas:

Practical value; any content which adds some value to the audience has higher chances of going viral. It must be useful besides meeting certain desired objects.

For instance, with an era where every website owners are struggling to rank first in search engines, producing a video or an article on “good SEO skills” has a higher chances of going viral. Basically, it is relevant to the situation at hand; the quest to tune a site and make it rank on the first page of search engines.

Furthermore, if the highlighted points are put into practice and positive results is realized by the end of it all, the entire audience will crave to read that particular content. Thus, the media will definitely go viral.

Trigger; this is one element most bloggers tend to ignore though very vital. Put yourself in your targeted audience’s shoe; does the content remind you of something?

If no, then basically it will also apply to the audience and no one will neither share nor look at the content a second time. A viral content will always instil some force/feeling in you to share the content or read it several times.

how to go viral

It’s a feeling which the author must learn to create naturally throughout the entire content. It’s a difficult art to learn.

Emotion; this yet another important element for anyone who would wish his/her content to be “contagious”.  The content must trigger audiences’ emotions.

It doesn’t matter whether it’s a positive feeling or a negative feeling. The bottom line should be that the audience must have some feeling after reading, watching or may be overhearing it from someone else.

Again, another question normally arises: between content which brings about negative feeling or positive feeling, which one should be preferred. Of course, by the end of it all, the extent at which the two contents will be shared will differ. To begin with, nobody likes sad/bad news and hence, those with positive feelings have higher chances of being shared at a faster rate. On the other hand, those which cause negative feelings will also be shared.

But, any content which doesn’t come with any emotion will be considered useless as it won’t attract any attention. May be it will be viewed accidentally. All these revolves around creativity.

How To Go Viral

Publicity; creating incredible content which has the ability to trigger audiences’ emotions alone will not do the content any good. The content must be taken to the public domain.

Establishing proper mechanisms which are reliable an easily accessible is a sure way of reaching a wide spectrum of audience. Tweeting about the content and sharing it on other social media network such as Facebook or LinkedIn will give the content more audience.

Posting the content on a platform which has an option of sharing or liking the content will give it more audience.  This should also go hand in hand with marketing the content.

It’s only through marketing the content that people will actually know that that particular content exist. This may also involve sharing the content in various forums. This can also be effective if the owner of the content is active in those forums.

Timing; in most cases, this will always go hand in hand with the relevance of the content. But, how is timing important? In situations where there’re sort of crisis, content which tend to provide solutions to such difficult situations will always go viral. This will be for the reason that people will be striving to find a solution to the difficult situation they are in.

When you opt to go this direction, the solution must be accurate otherwise, people will lose trust in you and this may a hinder future contents posted by you from going viral.

Ability to make content go viral is an art which one can learn with time. It requires specialization and more importantly, one has to identify a specific field which he or she would wish to venture in.

Blending all these concepts may be very difficult. However, at any given instance, most of them must be considered when content is being generated for better results.

Conclusion

To get your content to go viral it takes a lot of patience and hard work mixed with some luck. But with the right written/recorded content and it gets shared enough then you are creating viral content.

If you found this article helpful then please share this article on so someone else can find it helpful too!

Do you know how to go viral? Do you know of any other techniques to go viral? Did you find this article helpful?

Post it in the comment section below!

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35+ Things You Didn’t Know About Blogging

Before one is able to learn lessons from writing a blog, first thing is first. You need to know what a blog is. So then what is a blog? A blog can be defined as frequently updated personal journals or dairy, that is often posted on the web to be viewed by many people.   Blogging allows you to express yourself to the world. It allows you do literally do some soul searching as sometimes you share very personal experiences with other. You also get to write things that you have a passion for, for example you can write a blog about playing sports.  So in a nutshell a blog is like having your own personal website, which you will update from time to time.

Here are some other definitions of blogging:

“…the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It’s a new medium finally finding a unique voice.”–Andrew Sullivan

“[a] collection of posts…short, informal, sometimes controversial, and sometimes deeply personal…with the freshest information at the top.”–Meg Hourihan

So now that we have accomplished that, another question enters into your mind. Who blogs? The people who would often blog are fearless people who are willing to post events that often occur in their lives. Daily millions of people, from all parts of the world, write their blogs. Many different types of blogs are posted daily, some sad, some that make you laugh, or cry, some you even learn from. As you read about someone history you can often learn from advice or even draw a lesson from a mistake they had committed. Blogs come in all different shapes and sizes.

Why do people blog?

Everyone may have their own personal reason why they blog. But one thing is for sure, people blog because they wish to make their voice be known. Everybody is entitled to their own opinion. As humans we often tend to want our opinion to be known. The fact of the matter is that is not a crime, everybody has a different point of view on different situations. Using the Internet as a medium allows someone to do so. People that blog have a higher probability of reaching out, as the Internet is used 99.99% of the time by millions of people. Another great thing about blogging is that you are your own boss. No one will tell you that you are late for work, or you’re fired. You create your own time, and work on your own schedule. It can’t get any better than that! Can it?

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What lessons can be learned from Blogging?

There is little slang that goes like this, “the sky is the limit” there are millions upon millions of things that can be learned from blogging.  Each person’s brains operate differently; so many different concepts can be drawn, from a person blogging.  Here are just a few lessons that can be learned, as mentioned before, the sky is the limit!

  • Your ability to use the internet expands

An average person may understand a thing or two about using the internet. But until you actually start to operate and build a website, your knowledge will start to increase. Sometimes we may even need to get some professional help. Not to burst anyone’s bubble it boils down to your computer skills and all the little tricks that need to be done here and there.

  •  Am I an excellent writer?

This is a very essential concept. Why? Well, because you need to know how to catch the attention of your readers. You need to have a good attention grabber. So if the person was just skimming through, your content or blog will let them stop and take a few minutes to read what you have posted. I mean, come on, would you want your reader to be yawning when they are reading? Don’t think so. So you may consider spicing it up with some good humor. So the next time the person viewing would want to read your work again. Let them be in a state of desperation, let them be eager, give them some good cliff hangers, especially if you are writing a story.

  • Am I giving good advice?

If you are writing a blog that gives advice, consider writing something that you are very knowledgeable about. For example; if you coached the local kids basketball team, you may want to start writing about basketball, write about something you are good at and enjoy.

  • Don’t wait for the opportunities, just create them.

The beauty of blogging is that you don’t need to ask anybody for permission. Just start a site, choose a name and you are will on your way.

  • Time Management

Do you set aside time every day to check for new comments and discuss the comments that comes in? Even though you are your own boss it may be wise to consider checking your comments from time to time.

  • Am I writing for the right age group?

Choosing the right age category is very essential. Would you want a child to be reading adult content?

  • Am I really blogging?

Have you helped your readers see how blogging is different from other writing? Can they drill down to the essence of something, add images and use hyperlinks?

  • Exploring your options

Have you exposed your readers to great blogs so that they can discover what makes a blog appealing and interesting?

  • I am worth more than just 9 to 5

A blog is a perfect side hustle and will make you feel productive every day — especially if your actual job leaves you unfulfilled. Plus, your blog could ‘wow’ an employer and help you move on to a better situation.

  • Relationships count

As you start to build a blog site you can to ensure that you build a relationship with the persons who will be viewing your work. It is the comments that you receive helps to make your blogging better.Justin_Long_Freelance_Camp_2012

  • All I needed to do was to light the spark

As with any writer the hardest thing is to find the right words to place on paper. Once you have chosen the right topic and have an outline, the rest is like making macaroni and cheese. And we all know that it’s a pretty easy meal to make. It can be done in about 10 minutes.

  • The fastest way to get better is to let your guard down

Allowing yourself to digest a few criticisms may be a plus in your writing career, in the sense that you can learn from any mistake that you make. Also taking advice from the comments can build you.

  • Is my work scannable?

One of the most important tips for online writing, you would want to ensure that your work is presentable.

  • Choose a good theme

Customising a theme is fun, but you’ll need to learn some CSS and maybe even PHP. You get get some great themes from Woo Themes or Thesis themes, both of these sites have some amazing themes and some are even for free.

  • Choose the right Word Press plugins

Not all Word Press plugins are made equally, some are great but others can break your site.

  • Create self-hosting

Self-hosting offers more control than hosting on WordPress.com. It may also be more economical. Hosting isn’t expensive either. It is very much affordable and there are a variety of hosts to choose from. We use Bluehost to host The Marketing Guy as it is cheap and their customer service is exceptional but you can also use Hostgator and JustHost.

  • Ensure your website is up to speed

A good webpage should load in less than eight seconds. If it takes longer, visitors will leave. Consider using pingdom.com  to time how long your website takes to upload.

  •  Choosing the right Headline

Headlines are as important – if not more important – than the blog post itself. You want to pick a headline that intrigues the user to click on your article but doesn’t give too much away. Think about your favorite newspaper and magazines. How do they captivate your attention with their headlines? Try imitating what they do and use it on your blog.

  • Brainstorm your topics

It’s probably a wise good idea to keep a month’s worth of posts in reserve. This way your writing will flow, you won’t get writers block.

  • Add a little flair

Pictures – notably featured images – are almost as important as words.

The second part of this article is slightly different. It is about making money online and the internet. The internet is a very profitable place and there is tons of money to be made, you just have to know where to look.

Everybody dreams of it. A question often asked by many people. How can I make some money online? In a world strapped down with economic crisis that is all a person can think about. How can I make some extra money? Which makes you think, does money really make the world go around? Guess it does. We all need money to survive through our daily basic necessities.  Sometimes I would often wonder why people would say, “Your bread is buttered on both sides”, and I come to the conclusion that, hey they must be making some extra somewhere, somehow.  Then I think again, well if they can do, why not me? So let’s explore our options and see how we can make some money online.

  • Getting Money Back for Regular Online Purchases You Make

Well this is very interesting. Let’s find out some more details, shall we?

  • eBates – [Free $10 gift card after your first $25 purchase.] what a promotion! I know I would love things, imagine I spend $25 and I get a free $10 gift card. Where can I find this deal? Some stores that offer this promotion are, Wal-Mart, Sears, Target, and the list goes on.

 

  • Revenue Sharing Article/Bookmarking Websites

 

Writing and posting articles online is one of the best ways to start making money online, if you are a newbie. It pretty much costs nothing to get started. Some article sharing websites include HubPages and Squidoo.

 

  • Peer to Peer Lending

Peer-to-peer lending is an interesting concept, because it allows individuals to secure relatively large loans without getting a bank involved.  And that’s good news for anyone. Who would want this opportunity and best of all no banks involved, which means no high interest. On its face, it sounds like a risky proposition, but these P2P lending sites generally have good measures in place to mitigate your risk (not to mention, you’re compensated for this risk by earning very high interest rates). Try using Lending Club or Prosper.

  • Freelancing

This is a great way to make money online. Some available sites are Elance, oDesk, Microworkers, just to name a few.

 freelance

  • Email Marketing

This is one of the oldest methods of making money online.  It also allows you to stay in touch with people who follow your website, blog or brand. There are many email list providers but the two most popular ones out there are Aweber and MailChimp.

 

  • Pay Per click Advertising

There are some people who make a living with PPC ad campaigns, so it’s definitely a viable way to make money online, either as a publisher or advertiser.

 

  • Answering Questions / Giving Advice

There are several sites that allow you to make money by answering people’s questions online.

 

  • Selling Products You Own

When we think of “making money online,” we often immediately think about affiliate marketing or selling digital products. But has the taught crossed your mind of selling your own stuff? Could be stuff you don’t really need, or use. Have an online garage sale.

 

  • Selling Products You Designed

This a great way to earn some cash online. You are able to sell stuff you designed, for example T-Shirts, mugs, and etc. very economical means of making money online.

 

  • Taking Surveys

What a way to earn some cash.  There are many sites available that do this, for example, Dollar Surveys, Opinion out post, and the list is endless.

 

  • Selling your Photos online

There are sites that are available that allow you do this.  Shutterstock, Dreamstime, etc…

 

  • Tutor or Teach Online

This is a very effective means, as millions of students worldwide seek these services. A very popular site you can use to start teaching online is Udemy.

  • Copywriting/ Sales

Copywriting and being able to sell through words is one of the most all-around useful skills on the internet and possibly life. Copywriting is being able to write in such a way to persuade people to do something. The battle is to hold people’s attention. It’s a skill that will soon become indispensable. Once you can sell well, you’ll always make money, no matter what business you’re in, or where you are.

  • Internet Marketing 

Internet marketing is the art of pointing eyeballs at a certain piece of online real estate. Whether it’s through advertising someone else’s product for a 50/50 cut, ranking sites for popular keywords to sell your own advertising, or drive people to an email list to pitch them on some product, internet marketers are always culling people and pushing them towards a certain something.  Internet marketing is also unpredictable. You can work on a dozen projects over a year and earn nothing, and then suddenly have a tiny project you didn’t care about make six figures.

Internet-Marketing

  • Web Design

If you have skills in this area, this is the perfect chance to make some cash online. There are millions that seek this service daily. So why not explore your option? The fact is, most people hire people to build a website because they know them. There’s no centralized expert design firm or anything. There’s no industry standard. And the clients have no idea what makes a site good or bad, so they just make due with the lump of crap that’s handed to them.

  • Creating Mobile Apps

Mobile Apps exist for almost everything today. You can actually make a lot of money creating simple apps that people find useful, funny, or entertaining. The business model is very modest. A lot of money can be earned creating simple apps; they can either be entertaining, funny, or even educational.  You can probably charge for download or even sell advertising space in your apps. Use Andromo to create apps at a very competitive price.

  • Publish on Kindle

So what is your talent? What can you place on kindle that can earn you some cash? If you enjoy writing, why not publish an eBook. You can write an eBook that gives people some advice, or maybe some delicious recipes? The choice is yours. You don’t even have to worry afterwards, because Amazon will take care of the rest.

You don’t need a payment processor, website, or even a domain name. Just write your eBook and upload it to Amazon. Once it is approved it will automatically become available to millions of Kindle users.

 

  • Affiliate Marketing

First thing that needs to get done, is to find a very good niche, one whereby a lot of people send on.  Secondly find relevant products to support the niche. Next, drive traffic, on the landing page, where you can presell the products. Without targeted traffic you cannot make money with affiliate marketing.As-Seen-On-TV-artwork-edited

  • Offline Marketing

As with any business marketing is the key to success. Marketing strategies are the back bone to every business. As this is what allows the company to generate profits. Many offline businesses are now realizing that they need and online presence.  There are some businesses that currently exist without even having a website or even a face book fan page.

  • Video Marketing

You don’t have to be rich and famous to become a celebrity. Once you are able to make a video by all means do so.   You can simply make a video about basically anything of your choose. Once you have done so upload it on YouTube.  YouTube also offers their partner program that allows you to not only customize your channel, but also to earn revenue from ads being displayed inside your videos. Imagine you can become a famous celebrity from just posting videos on You Tube.

There are many different ways out there you can make money online. You just have to keep on being consistent and keep on going. Sometimes times may get hard but you have to keep on going.

Blogging is very much of a long term game. You have to set up your blog, add content, get people coming to your blog and then maybe several months down the line you start making a little a bit of money. Don’t think that your blog is going to become an overnight success and become the next Pro Blogger, because it probably won’t. It requires a lot of hard work and effort but if you keep on doing it, you can create a blog with massive amount of following.

I would like to thank you for reading this article and hope you have learnt a lot from this article. This article is kinda long but it does include a lot of information. If you found this article helpful then I would appreciate it if you could share it.

How much money are you making from your blog? What techniques do you use to monetize your blog. We’d love to hear from you, leave your comment in the comment section below!

dominos pizza

Case Study: Domino’s PIzza Marketing Strategy

Domino’s Pizza a global pizza company which specialise in delivery, its headquarters are situated in the USA. Founded in 1960, Domino’s is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S. states.
Domino’s Pizza was sold to Bain Capital in 1998 and went public in 2004. In this article we will discuss the different strategies that Domino’s Pizza use and implement into their business. We will also talk about the various competitors of Domino’s and how much of the market share they own. In this article you will learn all about Domino’s pizza Marketing Strategy and how you can implement it into your own business.
We will look at the market trends of Domino’s and the STP process (it stands for Segmentation, Targeting and Positioning). This is a very important concept used in marketing and shows how a company chooses to compete in a market. The main aim of the STP process is to guide the company to the implementation of an appropriate marketing mix.
Finally we will look at the SWOT Analysis of Domino’s Pizza and we will look at the different ways Domino’s could improve upon their marketing strategy.

Domino’s Pizza Marketing Strategy

Domino’s Pizza is in a very competitive market and there is a lot of competition for Domino’s Pizza including Pizza Hut and Pizza Express. They also have a lot of local competitors as well. At the end of the year 2007 they made$1.4 Billion in revenue and over $190M in operating income. Domino’s Pizza have many different competitors, including;
dominos pizza marketing strategy

Pizza Hut

Pizza Hut Is a restaurant chain and international franchise based in Addison, Texas, USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location): buffalo wings.
Pizza Hut is the world’s largest pizza restaurant chain and is a subsidiary of Yum! Brands, Inc., whose restaurants total approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.  Pizza Hut currently own 15% of the market share.
Pizza Express
Another competitor for Domino’s Pizza is Pizza Express. However Pizza Express is not similar to Domino’s Pizza as Pizza Express is a chain of restaurants and Domino’s Pizza is a delivery company.
In 1965, Peter Boizot opened a business called Pizza Express, when he opened the first restaurant in Wardour Street, London. The chain expanded, initially as a franchise operation. In 1993 Pizza Express went public and turned into a PLC, this was a smart move for the company as this means they can improve their financial position and have better publicity.
They have a lot of loyal customers and this helps them build and make their brand even stronger. Having loyal customers means that their customers would only go to them and not their competitors. They also have a strong management team and a strong brand image.

Other Non Direct Competitors

Domino’s Pizza has a lot of competitors as the fast food business is very competitive. Domino’s Pizza main two direct competitors are Pizza Express and Pizza Hut but they have a lot of indirect competitors that do not sell pizzas but do sell fast food.
  1. o   McDonalds
 
McDonalds are not direct competitors but because they sell fast food they are competitors in one way. McDonalds are the market leaders of their market and because of this Domino’s would have to be vary of them.
  1. o   KFC
 
KFC is a fast food restaurant that specialises in selling Chicken. In particular it specialises selling Southern Fried Chicken.
  1. o   Subway
 
Subway is one of the fastest growing franchise restaurants. Subway mainly sells submarine sandwiches and salads but now has also moved into selling wraps and snacks.
  1. o   Burger King
 
Burger King is also a competitor of Domino’s Pizza although it does not directly compete against Domino’s Pizza. Burger king specialises in selling burgers.
 
Delicious pizza
 

Market Trends

In the UK, the number of fast-food and home-delivery restaurants such as McDonald’s, KFC and Domino’s Pizza has been increasing rapidly over the past 5 years. As of April 2008, Domino’s held an impressive 19% market share in domestic pizza deliveries. Subway, in particular, has seen an explosion in its number of high-street outlets.
This has resulted in a large amount of competition in the market, but has also been a key factor in the increased value sales — more branches means that more consumers have better access to fast food. The fact that the menus at such establishments are generally cheap has also proved popular with the public because of the recession.
There has been a lot of negative publicity about the industry of late; its response has been, in some cases, to start offering healthier alternatives on its menus, such as salads, or to actively work to reduce levels of sugar, salt and fat in the food that is served.
The sandwich sector has particularly benefited from the Government’s campaign, as it is often regarded as a healthier option than other types of fast food, such as burgers.
The value of the fast-food sector has increased by 16.4% over the past 5 years, rising from £8.33bn in 2006 to £9.7bn in 2010. Further increases are predicted for the future, with Key Note projecting that value sales of fast food will top the £10bn mark for the first time in 2011, reaching £10.08bn. In the long term, Key Note has predicted that the fast-food and home-delivery sector will have grown to £11.86bn by 2015, up by 17.7% from 2011 and up by 42.3% from 2006.
Food price inflation has generally risen above the rate of general inflation in the past year, meaning that the prices of some foods have increased exponentially. Rising wheat prices, for example, have pushed up the price of bread and bread products quite rapidly; given its position as a staple ingredient
dominos pizza advertisement
An advertisement for Domino’s Pizza
Segmentation
Segmentation is the process of splitting (segmenting) the entire market (everyone) into smaller groups that share similar traits.
Domino’s Pizza is located in more than 60 countries. The rights to own operate and franchise branches of the chain in Australia, New Zealand, France, Belgium, the Netherlands and the Principality of Monaco are currently owned by Domino’s Pizza Enterprises, having been sold off by the parent company between 1993 and 2007.
The master franchises for the UK and Ireland were purchased by Domino’s Pizza Group, now publicly traded as Domino’s Pizza UK & IRL, in 1993.
Domino’s Pizza has a large customer base but mainly target the working class and lower- middle class. The socio-economic group they would target would be C1-C2 and below.
These are people with jobs such as electricians, plumbers, shop floor supervisors and casual labourers.  These groups have less income and they would buy from Domino’s Pizza, whereas people in the group A and B would maybe go to a high end restaurant.
Domino’s Pizza target bachelors, students and professionals who have no time to prepare food and want food as fast as possible. They targeted both genders, but according to a Mintel report they target males more. Market research had revealed that Domino’s market demographic was culturally diverse.
The company targets students a lot and often use promotions to get students to purchase from them. Students are a good target market for them because takeaway food requires no effort from the person and they deliver really quickly.
A quarter of consumers have cut back on takeaways/ home delivery to save money.
Young men are ordering takeaways/ home deliveries because they felt like staying in and procrastinate. In contrast, women order takeaways/ home deliveries because home deliveries and takeaways make a nice change from what these women would normally eat.
Domino’s Pizza has over 9,000 outlets in over 60 countries allowing people to buy all over the world and making Domino’s Pizza a global company.
Targeting
Domino’s Pizza should target the Muslim community by offering Halal food and Halal pizzas.  This would be a successful venture for the company because they would make a lot more revenue from the sale of halal food as the Muslim community is growing.
Another target group Domino’s Pizza should target is healthy food aimed at healthy people that want to stay fit and healthy while still eating their favourite foods. They could introduce salads and wraps or an alternative pizza.
A group they could also target is different nationalities such as polish or Dutch. They could use their food and make special pizzas according to their culture and nationality.
Positioning
By targeting the Muslim community Domino’ Pizza would gain a lot of popularity In the UK alone there are 2.869 million Muslims, according to the PEW research center, and targeting this many Muslims would mean that the profit and revenue of their business would rise up.
There is a growing target in people trying to get fit and people being healthy therefore people want to eat healthy food. Domino’s Pizza is classed as fattening food and so if they introduced healthy food such as low fat pizzas and sides not cooked in oil they would appeal to a lot more people.
Statistics show people live longer by eating healthy and this should mean Domino’s Pizza should sell healthier food.
If they made a pizza that targeted different people and cultures this would prove a success. This is because a lot of people miss their own culture and miss their own food and if Domino’s Pizza introduced a new range of food and pizza’s, this would appeal to a lot more foreign people.
Statistics show that one in nine people living in the UK are foreign, so if they entered this segment it may benefit Domino’s Pizza and would result in them having more profit.

SWOT Analysis

This is a SWOT Analysis of Domino’s Pizza and their marketing strategy. In this section we will analyse the different strengths and weaknesses that Domino’s Pizza have as a business and also evaluate their opportunities and threats.
Strengths
o   Starting in 1973, an advertising campaign run by Domino’s Pizza claimed to guarantee to have their customers pizzas delivered to them in ’30 minutes or less’, if not the pizza is free. This campaign was doing great and bought a lot of attention towards the company however market momentum was quickly lost when a woman in St. Louis was involved an automobile accident with a Domino’s Pizza delivery driver. News turned into bad publicity and in 1993 the 30-minute guarantee was discontinued. The 30-minute guarantee still runs in stores in India.
o   Domino’s strength, the ‘S’ in a SWOT analysis, was their ability to produce and deliver a product faster and more efficiently than their competition. Not promoting the 30-minute guarantee created a level playing field allowing the focus to shift toward product and price
o   Domino’s Pizza is a global corporation and operates in over 60 countries. This makes them known worldwide and they have an excellent reputation throughout the world.
o   They are the market leader in what they do and have more than 5,000 stores in the US. They are a global franchise so they are continually growing. They have a continually strong brand image and are always improving it.
o   Their marketing and advertising campaign is very strong and helps them draw in millions of customers. Another thing that makes Domino’s Pizza a market leader is the supply chain and distribution network. It has also enabled to keep pace with the technology by offering menus.
o   They are also opening branches in Tesco stores across the country. They stuck a partnership with them and this deal will see them tap into a new market and make a higher profit margin.
o   Domino’s Pizza can open a lot of stores through franchises
o   They have a lot of capital and are in a strong financial position because of their continuous success.
Weakness
 
o   The sales are starting to slow and declining same-store sales. This is because of the economic situation and people not being able to afford takeaway food as it is not counted as a necessity
o   The sales are very slow growing and some of the same-store sales are declining. Its ambiance is not up to its competitors.
o   Menu is not elaborated and modified as compared to other chains.
o   Another big point for them is that more and more people are going towards healthy food and as Domino’s Pizza is seen as an unhealthy option Domino’s Pizza would either have to introduce a different more healthy range and they would have to change their brand image.
Opportunities
 
o   Britain’s biggest pizza delivery firm also said that it expected two-thirds of its sales to come from online in five years’ time. Online sales currently account for £128m of total sales of £485m, roughly a quarter.
o   There is a growing presence in emerging markets, particularly in India and China and Domino’s Pizza should target these markets as they are continually growing and would be beneficial for the company as a whole.
o   Leverage supply chain & distribution system to introduce new products
o   Domino’s Pizza was planning to launch an Android and iPad app to accompany its iPhone app, which generated £1m of sales in its first three months of operation.
o   Domino’s also had a three-year deal to sponsor the ITV programme Britans Got Talent, which launched the career of Susan Boyle. This proved a success for Domino’s Pizza as they gained more popularity.
Threats
o   Changing consumer habits towards healthier food choices and their continuous lifestyle change could mean less popularity for Domino’s Pizza.
o   Intensive competition from a fragmented number of small competitors
o   There is a big threat towards changing consumer habits towards healthier food choices. As more people are trying to go towards a healthier lifestyle, to change they would have to change their brand image and start to introduce healthier products in their product line.
o   Another threat is that franchise operations are being affected by currency exchange fluctuations. This is a major problem for them as it means they would not be able to open any more stores.
o   There is also intensive competition from a fragmented number of small competitors. This includes local competitors as they can afford to sell their products cheaper.

Wrap Up

Domino’s Pizza is a very large organisation and if you implement some of the techniques and strategies they use within their business, your business could grow a lot.
There is alot to learn from other successful businesses and Domino’s Pizza is one of the most successful takeaway restaurants. Please take the time to understand and learn the principles and implement them into your own business.
We hope you have enjoyed this article and would like to thank you for reading this very long post. We would appreciate it if you would consider leaving a comment or leaving your opinion.
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Steve Jobs Bill Gates

Case Study – Apple Marketing Strategy

Apple is an American company that makes and designs computers and electronics such as the iPhone, iPod, iPad and Mac. They are regarded as immensely successful in a number of different areas including both as a hardware and software company. The company was founded on April 1, 1976 by Steve Jobs and Steve Wosniak and Ronald Wayne, and incorporated as Apple Computer, Inc. on January 3, 1977. The latter would later sell his shares in Apple for $800 due to financial problems.

In this article we will evaluate and critique the different techniques and strategies that Apple use as a company. You will learn a lot of strategies that Apple implement into their company and you will be able to use these for yourself. You will learn all about Apple Marketing Strategy and how they actually market their products.

Apple use many different strategies to implement a successful become a successful company. Apple is a unique company that utilizes many strategies. Apple’s main strategy is to scale all operations from the manufacturing process to retail, to meet global demand. Apple had revenue greater than $46 Billion. The iPhone and iPad have plenty of room left for growth as does the retail market for Apple.

Wrong kind of Apple
Wrong kind of Apple

Meeting demand for hundreds of millions of annual units requires flawless execution across the supply chain, distribution and with their manufacturing partners. We’ve become so accustomed to high tech products that it’s easy to forget what a shortage of a single component can do. When floods struck Thailand last fall, it disrupted disk drive supplies for nearly six months.

One of the current strategies of Apple’s is to rapidly expand in China and developing economies. Apple currently sells its iPhone’s exclusively through China Unicom which is over 190 million subscribers.

Apple’s Asia Pacific sales (minus Japan) grew approximately 200% last year and account for 20% of Apple’s total revenue. Apple innovation has been very important for the developed world as well as the developing world. According to the SAF analysis this is one of the main strategies and would help Apple grow as a company.

As important as Apple’s innovation machine has been for the developed world, 2012 success in China and emerging economies will be fed by incremental product improvements.

They may be combined with creative cost and/or pricing strategies that subsidize purchasing much like Verizon and AT&T has for U.S. iPhone customers. With rapidly growing middle classes, one might consider market access more important in the developing world than ground-breaking innovation.

Apple competes in the current market by differentiating their product and identifying the different needs of their customers. They do this by investing in Research and Development and Product development.

According to the company’s annual report, which was filed with the U.S. Securities and Exchange Commission, Apple spent $3.4 billion on research and development during its fiscal year in 2012; this was up by 39% from the previous year. Investing in R&D is very important for Apple as they want continuous growth and a competitive position in the marketplace which is directly related to the development of new and enhanced products that are central to Apple’s core business strategy.

Market Penetration

Over the past years Apple has been successful thanks to their fresh, innovative and imaginative way to do business. The sales of the iPhone have equaled to 47.8 Million from the first quarter of 2013, this is due to the combination of innovative style and design, great strategy and excellent marketing.

Apple and the iPhone can owe its success to its exceptional marketing. The iPhone can be seen as fashion icons and they are seen as ‘fashion accessories’.

Another reason for success is that there are multiple locations to purchase the product from. Customers can purchase the iPhone from the Apple online store as well as the Apple retail store. They can also purchase the iPhone from many different outlets such as supermarkets, electronic stores and other retail outlets. The iPhone is sold at many different outlets and this enables Apple to profit from customers by having their products sold at many different outlets. This allows Apple to have a large market share for their product.

Shoppers sleep outside of the Apple stores to be one of the first to buy an iPhone, Apple is a company that enjoys fanatical brand loyalty and its users are very committed to the brand. This brand success is part of Apple’s well thought out plan to deliver strong products and create an Apple culture. This is part of Apple’s strategy to dominate the market and create a bigger profit for the company.

Market Development

A company follows a market development strategy for a current brand when it expands the potential market through new users or new uses. To improve their market share and develop their product Apple does many things to stay market leaders. Apple has deals with many different network providers to provide cheaper phone offers and contracts. For example if they strike up a deal with operator such as O2, O2 will then be able to sell the iPhone for a monthly fee which Apple also receive a percentage of. They do this so they can stay ahead of their competitors and make more profit for their company and continually grow. They also provide a loyalty scheme, and users who have continually purchased Apples products including the iPhone get discounts.

Apple understands, better perhaps than any company on the planet, the significance of being not only perpetually innovative but with a vast and loyal army of Apple fanatics behind it to regularly take category-busting risks. The amazing run, beginning over a decade ago, of the iMac, MacBook, iPod and iPhone. These landmark products not only were ambitious in their goals and beautifully designed, but they also exhibited multiple features that were so innovative that they forced the competition to spend years catching up and by then, Apple had already moved on to the next breakthrough.

The Apple iPhone is a classic example of that. It took nearly two years for Apple’s competitors to field products that are even close to the very first iPhone; to identify weaknesses in the device and respond. Apple, meanwhile, has used that time to continuously improve the iPhone the result being that the company now dominates the smartphone world to a degree Apple hasn’t enjoyed since the early years of the Macintosh.

Another selling point and key to the iPhone’s success is the vast number of apps available through the Apple App Store. Apple has had 40 Billion downloaded apps which is a massive figure and huge milestone for Apple. There are many different apps available for the iPhone, from guitar tuners to restaurant ratings to burp generators, and everything else.

Steve Jobs Bill Gates
Steve Jobs (left) and founder of Microsoft Bill Gates

Product Development

The iPhone is one of Apple’s biggest sellers and they have to keep improving this revolutionary product because the life cycle of the phone is typically very short. Updates for the iPhone are released almost yearly, as is a new version of an iPhone. They have to keep updating their products to stay ahead of their competitors.

They offer free updates on their website to update the consumer’s old iPhone to the latest software. They have to carry on updating their products because if they didn’t then their products would go into decline.

The Mobile Phone market is mature and saturated and therefore Apple has to stay ahead of its competition. Apple has many different competitors including; Samsung, HTC, Nokia and Sony. When the iPhone was first released it dominated the smartphone market with its innovative design and graphical prowess but over time it has lost control of the market and allowed Samsung to capitalize and become market leaders.

The iPhone has only 29% of the market share while Google/Android has 36.3%. They should carry on investing in the iPhone because it is one of Apple’s cash cows and it is making a substantial amount of money according the Boston Matrix.

 

The product lifecycle of the iPhone is very different to as compared to an average product. During the Introduction and Maturity stage Apple intensively market the iPhone so they gain maximum sales and make more profit. Their products last longer on the product lifecycle because they invest heavily into their products.

Apple are continually developing their products and investing money into R&D and marketing to further improve their products and better their brand. Apple’s marketing budget for the whole company is an astronomical $1 billion.

They do this because it is imperative for Apple to remain market leaders of the market and get rid of their competitors. In their marketing campaigns Apple’s communication is sober, intriguing, simple, clear, minimalist and clever. It has a style of its own whether it is a TV ad, print ad or an online ad.

Apple also donates money to fund AIDS programs in Africa. Apple works alongside GlobalFund and has raised more than $50 million. This is a substantial figure and it is continually growing, and reducing diseases year by year. I think this is a great strategic decision for Apple and the iPhone as this enables them to give back and consumers will see this as the company being generous which in turn would be a very profitable and great tactic.

Diversification

For continuous growth as a company I think Apple would have to diversify into a different market and launch a new product. I think Apple should diversify into the video games market and launch their own video games console, as this would be they would be going into a different market and also they would have a different product.

The video games market is estimated to be worth in the region of $25 billion. Today, the video game industry is a juggernaut of development; profit still drives technological advancement which is then used by other industry sectors.

Though maturing, the video game industry is still very volatile, with third-party video game developers quickly cropping up, and just as quickly, going out of business. The latest consoles have an average lifespan of 10 years, which would mean that if Apple were to produce a games console, they would not need to design another one. A costly expense of going into a different market would be the Research and Development costs and the marketing costs.

This is a market that they have never been in before and is relatively new for them therefore they would have to research the market to make their product better than their competitors.

Apple would have many competitors including the Sony PlayStation, Microsoft XBOX and Nintendo’s Wii Console. They would also have competition in the form of tablets and smartphones as well as online based computer games.

Apple already has experience in the games market as their devices can play popular games such as Angry Birds and Fifa without a problem. This would mean that if Apple were to design a games console it would not be hard for them to shift from the mobile and tablet platform to the games console market.

Apple website – Advertising the iPad. So simple, yet so elegant.

Boston Matrix

A Boston matrix analyses a company’s product portfolio and classes its products into four strategic business units: Stars, Question Marks, Cash Cows and Dogs. For each SBU, there are four more potential strategies to take: build market share, hold market share, harvest (reduce investment) and divest (phase-out).

 

Star: The iPad is the star because it has a high market share and is rapidly growing in the tablet market. The iPad is in its growth phase of the product life cycle however it is starting to lose its advantage as competitors plan to launch their own tablet devices. To prevent this from happening Apple should invest heavily into marketing the iPad to a larger audience in order to grow sales to maintain their market share. But then again in the future, when sales are consistent, Apple should harvest the product to turn it into a Cash Cow to fund other SBUs.

Question Mark: In a market dominated by Microsoft, Apple would always struggle to dominate in this market. The PC market continues to become lead by Microsoft despite Apple’s attempts with the Mac. Much of Microsoft’s dominance is down to strong business to business marketing and high switching costs for business and consumers. Apple could potentially use three strategies for the Mac:

1) Divest – If they were to divest the Mac it would mean they could devote more time on other more profitable products, however this is very unlikely as the Mac is part of their brand identity.

2) Build – Apple could invest a heavy amount of resources into the Mac however even with Apple’s huge cash flow, it would still be very difficult to beat Microsoft.

3) Hold – Another strategy they could use is to hold it. Apple will probably develop new mac and continue to support existing customers so this is the most likely strategy that Apple would implement.

Another one of Apple’s successful promotions
Cash Cow: Apple’s main consistent sources of income are the iPhone and the iPod, both have reached the saturation point of their respected markets and Apple has a share of both these markets.

The iPod is reaching the decline stage of the product lifecycle and Apple is beginning to harvest the product. They are slowly reducing investments in marketing the iPod to increase their profitability; by generating more cash, further investments can be turned into question marks or even stars.

Dog: Apple TV is a device which allows media files in iTunes to be played wireless on TV through an iPhone, iPad or other compatible devices. The device has not been as popular as Apple were expecting it to be however Apple have launched a second and third generation of the product. They have showed they are committed to building sales of Apple TV although it seems they should divest the Apple TV and invest into something more profitable such as the iPad.

Thank you for taking the time out to read this. We hope this article has come of use to you and if you have any questions or would like to add your own opinion on things, we would love to hear from you, please comment below. Be sure to Like us on Facebook, Follow on Twitter and Add us on Google Plus, we’re social!