From the start-up entrepreneurs to the veterans that have been around for years, no one is going to say no to getting more traffic to their site. Some companies will tell you that you have to spend thousands on advertising. But we’re here to tell you that you don’t have to spend a lot.
Check out these 4 marketing strategies that are going to give your website a major boost in traffic.
Spend your attention on site load times
Did you know a 2010 study from Akamai Technologies uncovered that about 57% of shoppers waited only 3 seconds before they decided to call it quits on a site? That means if your site doesn’t give the customer what he or she wants within 3 seconds, that person is going to go elsewhere.
Doesn’t offer much comfort, does it?
It’s about to get worse. With so many updated technologies budding every day, about 65% of people from the age range from 18 to 24 years old said they expect a website to load within 2 seconds.
That leaves virtually no room for any kind of error.
This also means you want to improve your website load times. You have a few different options, such as optimization and going with a content deliver network (CDN). A CDN is going to help customers get your content faster and easier. And as a major plus, it only takes a few minutes to install. You have a few different options when it comes to systems, and most of them are pretty affordable.
If you want to check how fast your website is, check out Google PageSpeed Insights, Pingdom Tools and GTmetrix. With each system, you will get a grade on the way your site is performing and running, which will clue you in on whether you need to step it up a lot or just fix a few loopholes.
Get some meta tags
If you aren’t sure what a meta tag is, you’re already behind. Meta tags are pieces of coding that play a huge role in your marketing. There are two pieces to this – the page title and the meta description. For the title, keep it under 70 characters and make this individual for each page. For example, for your ‘Products & Services’ page, you would want to write [Your Company’s Name] | Products & Services.
As for the meta description, this should be under 160 characters. Why? Because you want to make sure the entire thing shows up in search engines, so customers and potential customers can get a piece of your business and decide to move forward. This should be a general overview of what’s on the web page. The better the meta description is (as in, the more detailed), the higher likelihood of someone clicking on your page.
Make your website mobile-friendly
How many people do you think use their cell phone during the day? That number is increasing every single day – and you have to keep up with that.
In fact, according to ComScore, 73 million Americans get access to the web through their mobile browser.
And you want to make sure you’re catering to that audience, especially since it’s a growing number. Having a mobile-friendly website is going to open up a ton of possibilities, including different advertising chances, better SEO, and an overall superior user experience (giving you a one up from your competitors).
Get rid of all double content
When you head over to a website, and you see the same information on there more than once, what do you think? Some people think it’s the business being too pushy. Other people think it is a sign of being sloppy, as repeated content is taken as a mistake.
And the hits just keep on coming. Google actually punishes you when you have the same info on your website. Here’s how it works – when you have the same information on your site, it’s going to reflect back on the search results. Your site isn’t going to come up as quickly as others, which is going to push you down toward the bottom and cut back on website traffic.
There are a couple of different systems you can use to help you pick out the duplicated content on your website. This includes systems such as Xenu and Google Webmaster Tools. Or, take a few minutes out of your day to read through your website thoroughly. Odds are, you will find a few duplicated pieces you might have added without realizing it.
That is 4 marketing strategies that you can use to increase your traffic. Start implementing these tips into your site and you will get more traffic.
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What marketing strategies do you use to increase your traffic? Do you have any of your own tips? Let me know in the comment section below.